What is Virtus Telos

Virtus Telos means something like “Align your actions. Live with Purpose” a phrase that emerged when Palmer Stroud Counselling was first envisioned—capturing the essence of our mission. Derived from ancient Greek, Virtus means moral excellence or virtue, and Telos signifies purpose or ultimate goal. Together, they represent the journey of aligning one’s actions with their highest potential, seeking fulfillment, and living a life of integrity.

Addiction and mental health challenges often divert us from our true selves, leading us off course. At Palmer Stroud Counselling, we help individuals connect with their inner wisdom, guiding them toward their true path and ultimate purpose.

 Our mission is to foster healing through virtuous living, empowering individuals to embrace their highest selves and find lasting fulfillment. By embodying virtue and acting in alignment with the heroic ideals we hold, we set our compass toward the ultimate goal—one of purpose, meaning, and growth. The nautical symbol in our logo reminds us that each small, virtuous step keeps us on course, guiding us towards the greatest good. Through awareness, choosing the next right thing, and aiming with intention, we can always steer to where we are meant to be.